Cove Media began when the principals, Al Hyland and Elizabeth Rains, moved to Smith Cove in 2010. Smith Cove is an ocean-side neighbourhood on the Sunshine Coast of British Columbia.
Elizabeth, an award-winning journalist, was the head of the Publishing Program at Langara College and is currently teaching in the Editing Certificate Program at Simon Fraser University. She is the author of two non-fiction books, The Vancouver Parents Survival Guide, published by Brighouse Press, and Demon in my Blood, published in May 2017 by Greystone Books. Elizabeth has been a reporter for the Vancouver Sun, an editor for Canada Wide Media, and the publisher of Pacific Rim Magazine. She wrote ad copy for Ken Koo Creative and Vision Presentations, large advertising studios in Vancouver. She worked many years as a publicist in the education and publishing sectors. She was the managing editor of The Capilano Review.
Elizabeth was twice president of the British Columbia Association of Magazine Publishers and was vice-president of the Capilano Press Society.
Al has created and managed many hundreds of successful marketing campaigns for individual clients, mid-sized corporations, and large non-profits. Before his move to the Sunshine Coast, he had transformed the brands of two private career colleges though savvy media planning and buying. For seven years he has planned all of the prominent media campaigns for Douglas College. Al has been certified in online marketing and analytics by Google, in mobile marketing through the University of San Francisco and the Canadian Mobile Marketing Association, and as a Hootsuite social media consultant. He teaches workshops on Facebook, Hootsuite, and mobile marketing.
Al frequently travels as a guest speaker and media planning consultant. He serves as a director on both on the Gibsons Chambers of Commerce and on the New Westminster Chamber of Commerce.